In order to serve you most efficiently, reputable third-party banking/payment institutions (including sagepay) handle our card transactions. They receive the information needed to verify and authorise your payment card. We provide certain information (such as your name and address) to courier companies so they can deliver your order. We also use a third party (TrustPilot) to conduct customer satisfaction surveys for us and use the feedback collected to improve our products and service. We disclose your email address to them for that purpose. All third parties that we use are under strict obligation to comply with data protection law and to keep your personal information confidential.

We may also collect, and our third party providers (e.g. Google Analytics) may collect, information about where you are on the internet (e.g. the URL you came from, IP address, domain types like .co.uk and .com), your browser type, the country and telephone area code where your computer is located, the pages of our website that were viewed during your visit ("User Information"). We may collect this information even if you do not register with us.

We also use banner advertising on other websites to present you with products we think may be of interest to you, based on your browsing history.

We use your information only for the following purposes:

• Processing your orders;
• For statistical or survey purposes to improve this website and its services to you;
• To serve website content to you;
• To administer this website;
• To contact you about leaving a review on a product once your order has been completed.

Unless you opt-out, you agree that you do not object to us contacting you for any of the above purposes whether by e-mail, SMS, telephone or by post and you confirm that you do not and will not consider any of the above as being a breach of any of your rights. Information on how to opt-out is given below. Please note that if you opt-out it may not be possible to process an order for you.

When you create a shopping account while ordering online you will be given the option to receive information from Ultraleds by e-mail, SMS, telephone or by post, about products, promotions or special offers which we feel may be of interest to you. We may disclose your contact details (e.g. email address) to a service provider (e.g. mailchimp) to process mailings for us. They are also under an obligation to comply with data protection legislation and to keep your personal information confidential.

In the event that you do not wish to be contacted for such purposes, ensure that you tick the appropriate box as you go through the registration process. You may unsubscribe from our contact list at any time. Please log into your account to update your marketing preferences, or click the unsubscribe box in any of our marketing emails.

Your Personal Information may be disclosed to other businesses under common control with Delkon We will not release your Personal Information to any company outside of the Delkon for their mailing or marketing purposes. However, if we are acquired or sell one of our businesses we may transfer your Personal Information to the new owner to be used by them.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Information and /or User Information, we are entitled do so.